As a Gallup Global Strengths Coach, certified MBTI Practitioner, and Master Human Capital Strategist, I am driven by a deep curiosity for people and their unique journeys, I believe that everyone carries a rare brilliance within them. My mission is to illuminate that brilliance, empowering individuals to evolve, grow, and thrive. Likewise, each organization has a story that shapes its brand, and our team is committed to strategically partnering with organizations that aspire to elevate their brand, cultivate a strong culture, and become an employer of choice, naturally attracting the best talent.

Great leadership starts with self-awareness. It grows when aligned with purpose, and thrives when people are empowered to lead from their strengths. That belief sits at the heart of everything I do.

For nearly two decades, we’ve worked side-by-side with individuals, teams, and organizations to uncover what makes them exceptional and to help them grow from the inside out. It’s not just about reaching goals; it’s about creating success that feels deeply authentic and genuinely meaningful.

Organizations, like people, have stories. And when those stories are rooted in purpose, they become powerful forces for attraction, culture, and identity. We are committed to partnering with brands that want to lead with intention, cultivate vibrant workplace cultures, and become the kind of employer that top talent seeks out not because of perks, but because of purpose.

Over the past 18 years, I’ve had the privilege of leading Maxwell Management Group’s growth into a highly specialized, national executive search and education firm, one that thrives on values, vision, and the belief that when people lead with purpose, extraordinary things happen.

From early-stage startups to well-established enterprises, I’ve seen the magic that unfolds when teams are aligned, inspired, and supported. So, can a team’s full potential truly be unlocked? After nearly two decades in the field, I can confidently say: absolutely.

If you’re growing your leadership team or strengthening your people strategy, I’d love to connect.

This vision is brought to life through our two mission-driven brands:

Maxwell Management Group Ltd. 

Executive Search & Recruitment
Connecting organizations with exceptional leadership talent through strategy, integrity, and a deep understanding of cultural fit.

Maxwell Mentoring & Mastery 

Education, Professional Development & Executive Coaching
Helping leaders and changemakers grow with clarity, confidence, and authenticity through transformative coaching, education and tailored leadership development.

Background

What began as a one-woman consultancy in 2007 quickly gained recognition, thanks to Heather’s unique approach to branding with a human focus. As a result, Maxwell Management Group Ltd. grew rapidly, evolving into a national corporation. Today, Heather and her team have partnered with over 500 organizations and impacted more than 10,000 people—helping them elevate their brand, create meaningful connections, and position themselves as industry leaders.

People & Culture Expertise

We strategically partner with organizations that aspire to elevate their brand, cultivate a strong culture, and become an employer of choice—naturally attracting the best talent.

Elite Alliances: We form powerful alliances with individuals who aspire to work at the highest level and are committed to investing heavily in themselves and their brand.

Strategic Partnerships

We collaborate with leaders and organizations across North America, providing customized solutions to elevate branding and address complex talent challenges.

Comprehensive Talent Solutions

• Executive Search & Recruitment
• Branding
• Coaching
• Clinical Education- we have a passion for supporting clinicians that are new and emerging leaders – check out our “Education” page!
• Professional development

Tailored Approach

We are flexible and innovative in our engagements, tailoring services to meet each client’s unique needs rather than a one-size-fits-all approach.

Industry Impact & Growth:

Expanded operations across North America.

• A full suite of people, culture and branding solutions.
• Plays a key role in building resilient, high-performing teams ready for the future.
• Equips emerging leaders with skills to navigate challenges and grow into effective decision-makers

I look forward to hearing from you – let’s GO!