Maxwell Management Group Highlights Impact of Government of Canada’s New Horizons for Seniors Program in Preventing Elder Abuse in Long-Term Care and Hospice

Toronto, ON — March 11, 2026 — Maxwell Management Group Ltd. (MMG), a national executive search, coaching, and education firm serving healthcare and seniors’ living organizations across Canada, is proud to support non-profit organizations that have received funding through the Government of Canada’s New Horizons for Seniors Program (NHSP) to implement its Prevention of Elder Abuse & Neglect (PANDA) Program in long-term care homes and hospice settings.

The New Horizons for Seniors Program (NHSP), funded by the Government of Canada, provides grants to community organizations that deliver programs designed to improve the quality of life for seniors and promote safe, inclusive communities. The program supports initiatives that empower seniors, increase social participation, and expand awareness of elder abuse and neglect. (Canada)

Through the NHSP community-based funding stream, eligible organizations can receive grants of up to $25,000 to implement projects that support seniors, including initiatives that raise awareness and prevent elder abuse. (Canada)

For many of Maxwell Management Group’s non-profit partners, this funding has enabled the introduction of the PANDA (Prevention of Elder Abuse & Neglect) Program, an education and awareness initiative designed specifically for long-term care homes, retirement communities, and hospice organizations.

Addressing a Growing National Concern

Elder abuse remains an urgent issue across Canada. According to the Government of Canada, between 4% and 10% of older adults in Canada experience some form of abuse, yet only one in five incidents are reported to authorities or support services. (Canada)

Research also suggests that approximately one in ten older adults may experience elder abuse each year, including emotional, physical, financial, or neglect-related harm. (socialwork.utoronto.ca)

Experts emphasize that many cases remain hidden due to stigma, fear, or dependency on caregivers. In many situations, perpetrators are individuals known to the senior, including family members, caregivers, or trusted community contacts. (CCPA)

As Canada’s population ages rapidly—with seniors expected to represent nearly one quarter of the population by 2051—the need for prevention, education, and protective measures has never been greater. (icaa.cc)

Strengthening Safety in Long-Term Care and Hospice

With support from NHSP funding, non-profit organizations are now able to implement the PANDA Program within their care environments, equipping leadership teams and frontline staff with the tools needed to recognize, prevent, and respond to elder abuse.

The program focuses on:

  • Increasing awareness of elder abuse and neglect among healthcare teams
  • Strengthening policies, reporting procedures, and accountability frameworks
  • Teaching staff to recognize early warning signs of abuse or exploitation
  • Promoting resident dignity, safety, and person-centred care
  • Supporting psychological safety for staff and residents to report concerns

“Elder abuse prevention requires education, awareness, and strong organizational cultures,” said Heather Maxwell, Founder and CEO of Maxwell Management Group Ltd. “The Government of Canada’s New Horizons for Seniors Program is allowing non-profit organizations to access critical training and prevention initiatives that might otherwise be financially out of reach. These investments are helping long-term care homes and hospices strengthen their cultures of safety and ensure seniors receive the respect and protection they deserve.”

Supporting Non-Profit Organizations Across Canada

The New Horizons for Seniors Program was designed to empower communities and enable organizations to create meaningful projects for seniors and by seniors. The program supports initiatives that:

  • Promote volunteerism and community participation
  • Engage seniors through mentoring and leadership activities
  • Increase awareness and prevention of elder abuse
  • Support social inclusion and healthy aging in communities
  • Provide capital funding for senior-focused projects

These initiatives are helping organizations across Canada implement programs that improve safety, engagement, and well-being for older adults.

Through partnerships like this, Maxwell Management Group continues to support healthcare and seniors’ living organizations in strengthening leadership, culture, and resident care.

A Collective Responsibility to Protect Seniors

Preventing elder abuse requires coordinated action across governments, healthcare providers, non-profit organizations, families, and communities.

Programs such as the New Horizons for Seniors Program play a critical role in empowering organizations to implement initiatives that protect vulnerable seniors and promote dignity in care.

“Every senior deserves to age with dignity, safety, and respect,” added Maxwell. “Through initiatives like the PANDA Program and the support of federal funding programs such as NHSP, we are helping organizations build safer environments for seniors across Canada.”

Learn More

Organizations interested in funding opportunities to support elder abuse prevention or senior engagement initiatives can learn more about the Government of Canada’s New Horizons for Seniors Program here:

https://www.canada.ca/en/employment-social-development/programs/new-horizons-seniors.html

About Maxwell Management Group Ltd.

Maxwell Management Group Ltd. is a Canadian executive search, coaching, and education firm specializing in healthcare, seniors’ living, and non-profit sectors. Since its founding in 2007, the firm has partnered with more than 500 organizations across Canada to strengthen leadership, build healthy workplace cultures, and support high-quality care for seniors.

Through its **TEACH model—Talent Acquisition, Education, Authentic Conversations, Coaching, and Headhunting—**MMG delivers innovative programs designed to improve leadership capacity, employee engagement, and resident outcomes.

The firm’s Prevention of Elder Abuse & Neglect (PANDA) Program helps organizations build awareness, strengthen reporting practices, and create environments where seniors can live safely and with dignity.

Help Us Strengthen Resident-Centred Care – Join a Funded Initiative to Prevent Abuse and Neglect

We are inviting Seniors’ Support organizations to express their interest in participating in a new, fully funded program designed to strengthen the prevention of abuse and neglect by placing residents’ voices at the heart of every effort. 

Let’s work together to ensure every resident feels safe, valued, and empowered!

Program Highlights: Prevention of Elder Abuse and Neglect Program 

  • Resident-Centered Approach: Empowers residents by placing their voices at the core of all safety and care initiatives.
  • Collaborative Strategy Development: Engages Residents’ Councils, Family Councils, and care teams to co-design actionable prevention strategies tailored to each organization.
  • Targeted Education & Training: Provides accessible education sessions for staff, residents, and families on recognizing, preventing, and responding to abuse and neglect.
  • Clear & Confidential Reporting Mechanisms: Establishes easy-to-use and anonymous tools for reporting concerns, fostering a culture of openness and trust.
  • Ongoing Dialogue & Feedback Forums: Hosts regular town halls and feedback sessions to ensure ongoing communication and responsiveness to residents’ lived experiences.
  • Policy & Practice Alignment: Supports organizations in aligning their internal policies with best practices and legislative requirements related to elder abuse prevention.
  • Measurable Outcomes & Accountability: Tracks progress through data collection, audits, and improvement plans to ensure the program delivers lasting impact.
  • Trauma-Informed, Culturally Safe Framework: Applies a compassionate, inclusive approach to support residents of all backgrounds, abilities, and identities.
  • Sustainability Planning: Equips organizations with tools and resources to maintain and evolve the program over time.
  • Funding Support Available (Where Applicable): Eligible organizations may receive funding to implement and sustain core elements of the program.

By amplifying resident and family perspectives, this program aims to create safer, more respectful, and inclusive environments, where improvements are continuous.

Through this funded initiative, Residents’ Councils, Family Councils, and Leadership care teams will work together to design meaningful strategies that promote safety, dignity, and respect for every resident.

This is more than a compliance exercise, it’s a commitment to cultural change, grounded in collaboration and the lived experience of those receiving care.

Is your organization ready to lead with empathy and transparency?

We are seeking committed healthcare providers who are passionate about building a safer and more responsive care culture.

Supporting Documents Checklist: must be included with your application  

  • Copy of business registration and proof of operations

  • CRA document issued within the past 2 years confirming your valid business number

  • Community support letter from a representative or organization.

Limited funding is available, so apply early.

Don’t delay — contact us today.

What our participants say:

“Maxwell Management Group’s PANDA Program for the Prevention of Elder Abuse and Neglect emphasizes scenario-based education to strengthen staff awareness and decision making in real care situations. This approach significantly improved staff understanding of what constitutes abuse and neglect, including subtle, unintentional and systemic risk that may arise in daily care practices. Staff report increased confidence in recognizing early warning signs, responding appropriately and escalating concerns in a timely and professional manner.”

– Director of Care, Burton Manor

Application Steps

Step 1: Gather supporting documents

Step 2: Complete the online application

Step 3: Upload all supporting documents

For any inquiries contact the Education Division:
consulting@manxwellmanagementgroup.com
1 855 305 4078 Ext. 212 (Toll Free)