Director of Marketing and Community Outreach, Retirement Living

North York, Ontario

Maxwell Management Group Ltd. is proud to partner with SageCare 147 Elder Street in the search for a Director of Marketing and Community Outreach to join their team.

About our Client:

147 Elder Street is a private residential care home committed to excellence in the care of persons with all stages of Alzheimer’s and dementia. We have developed an innovative, person-centered philosophy called R.E.S.T. (Relationships, Engagement, Strategies & Therapy) and have built individualized, research-based therapeutic programs based on the R.E.S.T. philosophy that have been highly successful in decreasing anxiety, enhancing self-esteem and managing BPSD’S (Behavioral & Psychological Symptoms of Dementia).

Since opening in 2000, we have achieved a new standard of excellence in integrated care, tailored to each resident, for people living with dementia and Alzheimer’s and continue to build on their good name, achievements and recognition as a center of excellence.

As a member of our innovative and dedicated team, you will both contribute and share in the pride and success that goes along with working in an enriching environment committed to making a difference in caring for people.



  • Develop and implement annual and quarterly sales and marketing plans that will introduce community influencers and other referral sources with the residence leading to on-site engagement.

Prospect Management

  • Work closely with the CEO and Management staff to maximize the number of prospects that become residents.


  • Research, plan, budget and coordinate the execution of on-site and off-site marketing events that attract prospects and referral sources.
  • Plan, budget and coordinate regular “one-on-one” meetings with community influencers and seniors’ groups that will educate and keep them current on the residence’s offerings and services. Seek out and negotiate sponsorships if possible.

Tour and Sales Management

  • Train designated staff to conduct tours.
  • Book and conduct tours of the residence with prospects, family and community influencers.

Administration and Reporting

  • Assume responsibility for all administrative duties related to managing the database and prompt communication with prospects.
  • Complete all marketing reports promptly and correctly.


  • Minimum Bachelor’s degree (Masters preferred) in one of the following or a related health profession: Social Work, Marketing, Social Psychology, Gerontology preferred.
  • Knowledge of and experience in the seniors’ market, public health sector and private health sector.
  • Experience in developing and implementing sales and/or marketing plans, public and community relations campaigns and special events.
  • Experience in developing and managing budgets.
  • Experience in event planning.
  • Experience with Customer Relationship Management systems.


  • A competitive compensation package has been designed to attract top performers.

Please apply in confidence to:

Chris Hepburn
Maxwell Management Group Ltd.
1-855.305.4078 ext. 207

Leaders Helping Leaders … We Welcome Your Valued Referrals! 

If this opportunity is not a fit for your background and experience please feel free to forward to any interested colleagues

We invite interested candidates to submit their resume in confidence. While we appreciate the interest of all applicants, we will contact only those selected for interviews.

If you are an applicant with disabilities and require accommodations, please let us know at the time of our contact so that we may arrange for their provision.


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